CPA Project - week 1 | Holly's EPortfolio Sem 3.5

For this project , we have to craft a TVC for tune talk. The objective is of course to woo the attention of potential customers to use Tune Talk's products therefore we should choose from the latest products that tune talk offers currently.

Here are some research information that I found -

Tune talk

- Largest mobile prepaid MVNO service provider in Malaysia

- Officially launched on 19 August 2009.

- Aim as a prepaid service provider to offer low, flat-calling rates and

- Focus on its products, marketing and customer service.

- Does not have any costs associated with building a full cellular network.

1. Tune Talk's brand position in the market (compared with competitors)

unfortunately, Tune Talk’s position is not even Top 10 in the market compared to Maxis, Celcom,Digi,Telokom,UMobile

2. Tune Talk's product offerings and market segment

Tune talk product offerings in 2017. Refer to image below.Which is DATATATA PLANS & CUN PLAN.

3. Tune Talk's target market demographics (profiling)

Tune Talk target market demographics are usually between age of 14-25

Its because the costing of it are low and affordable for teenagers.

4. Tune Talk's past promotional media (including print) or campaign and review each (concept, visual execution and impact)

Tune Insurance Malaysia Bhd allows each Tune Talk subscriber to enjoy RM100,000 Personal Accident coverage. Pariticipating partner of the AirAsia BIG Loyalty Programme.

Tune Talk literally bringing the fight to people – the ‘Fighter’ brand. They are one of the sponsor in Malaysia MMA.